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Henrik Pedersen began his career as a fashion designer but expanded into graphic design and
product development after founding his Denmark-based design studio, known as 365°, in 1996.
“I think that once you have been educated in design of any form, it’s quite easy to make the
change,” he says. “The creative mindset is the same, you just have to change your mental
toolbox.” In creating the Soft Dog Pendant (2012), Pedersen wanted to evoke a lightness and
purity that are “reminiscent of trustworthy, yet innovative, Scandinavian design.” What he
achieved is a soft, sculptural, less industrial form that’s simple and welcoming.
Made in Denmark. available at:
Design Within Reach Exclusive
soft dog pendant
designed by:  Henrik Pedersen

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Drawing on trigonometric principles, these fixtures are a study in repeating triangular and
conical shapes. Solid brass, or with hand cast porcelain cones that emit a delicate glow.
available at:
apparatusstudio.com
triad 9
designed by:  Apparatus Studio

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break
designed by: Xuclà & Alemany
The break’s architectural and geometric
metal body is comprised of angular lines
that invoke the feeling of a mountain
peak’s beauty. The asymmetrical
façade comes in two colors, and
creates an interesting shape for
any landscape setting: beige grey
and oxide lacquer.
available at:
vibia.com

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plumage
designed by: Vanessa Vivian
for Axo Light
Exotic, luxurious, empathic. The new Plumage collection evokes the overlapping feathers of
a tropical bird: a series of hanging or floor lamps with magnificent feather-like shapes, white
painted metal structures and TREVIRA® CS fabric diffusers. The overlapping shapes and light
layers of fabric cast interesting shadows and create dark and light giving the lamp a dynamic
appearance, like the feathers of a large bird. available at:
axolight.it

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alcatraz floor lamp
designed by: Giuseppe Maurizio Scutella
by Artemide
The Alcatraz Floor Lamp is a floor lamp, composed of a polished white painted metal base and
injection-molded thermoplastic diffuser for direct and or indirect LED lighting. Includes a die-cast
aluminum reflector. Dual control dimming allows for the independent operation of the two light
sources. Ships with dimmer switch on cord. available at:
artemide.us
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Luminophor reveals the functionality of white LEDs like a close-up. The light head, a diode
emitting blue light, shines on the diffusion disk which converts the blue into white light.
available at:
ingomaurer.com
luminophor
designed by: Till Armbrüster
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The black and white plissé shade has an Art Nuveau feel to it and a hint of the bulb shape is at the front of
the design. The white fabric transfers perfect soft light, and as a whole, this fixture is perfect for the living
room or bedroom as well as receptions. available at:  
irisdesignstudio.com
buenos aires
designed by: Iris Design Studio

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38 is a surrealistically motivated re-exploration of a technique of making originally developed for a previous
project called 28, whereby air is pushed in and out of glass that is intermittently heated and cooled.  In the
case of this project, the technique is stretched to the limits of possibility.  Large glass spheres are blown, and
then a multitude of white cavities are introduced into them haphazardly, intentionally intersecting and
colliding with each other.  Several of these are deep enough to contain earth and succulent and cacti
plantings.  Others are used as housings for lighting elements.  There are two or three lighting elements per
large sphere (which houses either a 10 watt xenon or a 1.8 watt LED), and one or two planters.  Electricity
and suspension are achieved using stiff copper tubing, which is allowed to tangle and crinkle, seemingly
without regard for gravity. Once in a while, these copper tubes loop around satellite white planters,
appearing to have escaped from the confines of the lit clear glass spheres.
available at:
switchmodern.com
38.11 suspension lamp
designed by:  Omer Arbel